Birth of a reluctant blogger!!

Introduction The digital revolution has provided the opportunity to collect, store and analyse huge amounts of data. Already more than 10 years ago companies using big data performed better than those that did not (Brynjolfsson et al. 2011) and this is even more evident today (Chatterjee et al, 2021, Chen et al 2012). As data-driven…

Paper Title: Gamification and the impact of extrinsic motivation on needs satisfaction:Making work fun? Authors: Mitchell, R., Schuster, L. & Jin, H.S. (2020).  Journal of Business Research, 106:323-330. doi.org/10.1016/j.jbusres.2018.11.022 Summary of the paper content Gamification influences and/or modifies behaviour. As game design primarily aims to engage and motivate players to behave in a particular way, use of gamification in the business…