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How my time at Salford Business School has prepared me for a career as a biotech or life science communication and strategy consultant
I love to be challenged. Enrolling in an advanced degree at the Salford Business School was a huge endeavour…the road looked long and hard.
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Protected: Blog 5 Peng’s Chinese Takeaway: The path to digital transformation
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Blog 1: Big data in business – a digital culture
Introduction The digital revolution has provided the opportunity to collect, store and analyse huge amounts of data. Already more than 10 years ago companies using big data performed better than those that did not (Brynjolfsson et al. 2011) and this is even more evident today (Chatterjee et al, 2021, Chen et al 2012). As data-driven…
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Protected: Blog 4: Peng’s Chinese Takeaway part 2
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Protected: Blog 3: Peng’s Chinese Takeaway: A business ripe for digital transformation 
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Blog 2: What the paper says
Paper Title: Gamification and the impact of extrinsic motivation on needs satisfaction:Making work fun? Authors: Mitchell, R., Schuster, L. & Jin, H.S. (2020). Journal of Business Research, 106:323-330. doi.org/10.1016/j.jbusres.2018.11.022 Summary of the paper content Gamification influences and/or modifies behaviour. As game design primarily aims to engage and motivate players to behave in a particular way, use of gamification in the business…